product launch

A coordinated digital marketing strategy can accelerate the sales ramp for new products by generating enthusiastic coverage from both mainstream and alternative media (e.g., bloggers). But, because many consumers have become conditioned to tune out highly-crafted pitches and all but the most compelling stories from information sources they trust, relying too heavily on PR and media outreach can be a mistake.

At etc … group we focus on building product awareness by building brand credibility. How do we do that? By working with our clients to identify and address specific customer needs. Then we develop innovative programs to help them communicate with their target markets in new and interesting ways.

• – Targeting and development of an on-line influencer network

• – Search engine optimization and marketing

• – Creation of multi-media, persona -based content

• – Launching a blog and building an on-line following