Aspect Development

For this provider of electronic design tools marketed to engineers, launching their first application built on top of those tools and marketing them to senior executives presented many challenges. etc … group staff took a comprehensive approach – from refining messaging and positioning to executing highly successful marketing programs. The result: Second year product line revenue of $35m and two year pipeline growth of 100%.

 
Aspect Development
Helpstream
Innovative
Alcatel-Lucent
Time Warner
   
 
   
go-to-market | product launch | program execution | messaging | identity | public relations | advertising | demand creation | collateral| video | events | rich media