Profile

 

 

 


…Experienced, Focused, Creative, Nimble

We're often asked, "What makes etc.group different from other marketing and media relations firms?" We believe the answer is simple. We're experienced and can contribute to your success from day one, regardless of your needs. Since 1993, we've helped companies with strategic marketing plans and tactical execution. Our wealth of experience and resources ensures that we look at every possible angle to find a solution to your communications challenges. Quite simply, we deliver results, not promises. Consulting, message refinement, print, advertising, PR, demand generation, events, web, new media, broadcast-quality video and film. We can do a little or a lot, depending upon your needs and budget.

…The Company We Keep

Over the last decade, etc.group has had the pleasure of working with some of Silicon Valley's best and brightest, from the biggest to the smallest, from the well known to the soon to be known. Our clients stay with us for a long time because we are good listeners. They've found that good listeners get good results

…A Focused Team

Our team is seasoned and smart. When you establish a relationship with etc.group, you establish a relationship with its people. We are compact by design, but can cost-effectively scale to meet the requirements of any sized project.

Stan Harris

Stan Harris

Founder

Mr. Harris is a serial entrepreneur in the media and advertising community in Silicon Valley. He has over 25 years in the marketing, advertising, public relations and broadcast/corporate media production business.

Stan was the founder and CEO of etc…group, inc., a 15 year old technology marketing company based in San Jose, CA with a client base that has included such companies as Intel, Cisco, Fujitsu, Sony, Hitachi, Phillips, Infineon Technologies, Alcatel-Lucent, Agilent Technologies, BMW Motorad, and others.

   
   
Mike Cichon

Mike Cichon

Managing Partner, Digital Marketing

Mike leads the Digital Marketing practice at etc … group.  He is a marketing veteran with over 14 years of director-level experience working with some of the largest and smallest technology companies in Silicon Valley.

Mike was an early adopter of Software-as-a-Service technology and has been exclusively marketing SaaS solutions since 2006.  He brings to his role deep hands-on experience in go-to-market strategy along with an acute awareness for the marketing needs of emerging technology companies.

His passions are digital marketing and social media.  He combines an excellent tactical skill set with a big picture perspective to provide etc … group clients with progressive strategies custom tailored to their needs. 
Mike is a graduate of Purdue University, earning his Bachelor of Science degree in Applied Math / Computer Science.

He resides in San Jose, California and is married with 2 children.

…Bottom Line

We love what we do, and it shows in our work. You can't be any good in this business if you aren't passionate about what you are doing. At etc... group we take it one step further.we take our clients' success personally.


 
go-to-market | product launch | program execution | messaging | identity | public relations | advertising | demand creation | collateral| video | events | rich media