Exodus

The integrated marketing campaign garnered more than $4 million dollars in revenue for our client, Exodus, a Cable and Wireless Service. After a thorough consideration of options and in-depth media and list research, the campaign took shape – two message-driven yet arresting print direct mail drops, broadcast HTML email, and a number of targeted email newsletter sponsorships. We authored a business level white paper to position the Exodus offering against the competition. The campaign culminated in a live, business TV-like streaming web broadcast featuring a senior CDN analyst from the Gartner Group and the Chief Technical Officer from Exodus.