K2

K2 Optronics, an emerging supplier of high performance, low cost lasers for optical networking and industrial applications, sought to increase awareness. Advertising seemed unaffordable. Yet etc...group negotiated heavily to produce a meaningful frequency in Lightwave, Lightwave Europe, Lightwave China, and online in Lightwave Direct. All within the reach of a start-up budget.

 
Hitachi
K2
CAM Systems
Alta Bates
Casa Casa
   
 
   
messaging | identity | collateral | advertising | demand creation | new media | events | video/film | media relations