Marketing Plan

An effective integrated marketing communication plan takes advantage of all of the right communications tools. etc...group uses a six-step process that is interdependent with our clients' overall business, marketing plans and budgets.

* Audience/target market driver determination
* Determination of desired revenue and business objectives
* Development of communication objectives and strategies
* Development of an integrated, marketing communication plan
* Production of communication deliverables
* Measurement of program effectiveness

Depending upon your needs, etc.group can take your organization through the entire process or just part of it.